Direktlänk till inlägg 15 januari 2011

I mars fräschar vi upp tidningen

Av Mikael Andersson - 15 januari 2011 09:20

Vi kommer att jobba med lite ny teknik, det blir en del nya typsnitt, vinjetterna kommer att se annorlunda ut, bylinebilderna nytagna, möjligen byter vi dekorfärg på ett eller annat ställe. Presentation är viktigt och vi är rätt bra på det. Men hur vi än vrider och vänder på det, innehållet, vad vi prioriterar och värderar som viktigt, i tidningen är förstås primärt.

Nästa vecka drar det i gång en hel del aktiviteter och workshops. Åtta olika utvecklingsgrupper sätts i arbete, med allt ifrån att fundera på hur vi sorterar och värderar tidningen till hur vi uppträder i olika publika sammanhang. Kristianstadsbladet ska stå för någonting, i papperet, på webben, på seminariet. Kvalitet.

Vi kan naturligtvis alltid diskutera vad ordet kvalitet betyder. Jag minns ett kvalitetsprojekt i det här huset för en herrans massa år sedan. Projektledaren, inhyrd från någon konsultfirma, ställde den självklara frågan vid ett seminarium vad kvalitet i allmänhet betyder. Vi journalister snöar lätt in på texter och bilder, inget märkligt i det, och de snabba svaren var rättstavade texter och bra bilder. Konsulten kunde naturligtvis inte säga emot, men skakade ändå lätt på huvudet. Han hade en annan, enklare, definition på vad kvalitet är och drog paralleller till hur branschorganisationen JD Powers definierar kvalitet i den amerikanska bilbranschen.

Om kunden är nöjd är det kvalitet. Strunt samma om det skramlar i bildörren på Toyotan. Bara verkstaden tar hand om kunden på ett bra sätt kan kunden vara mycket nöjd med sitt bilval.

Således, om läsaren är nöjd är det kvalitet. Om annonsören är nöjd är det kvalitet.

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Av Mikael Andersson - 15 januari 2011 09:24

Personer som kan söka är bildkonstnärer med höge konstnärlig utbildning, eller med dokumenterad konstnärlig praktik och yrkesverksamhet. Krav är att sökandena ska vara äldre än 27 år, bosatta och verksamma i Skåne.Stipendierna ska fördelas jämnt mell...

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Av Mikael Andersson - 15 januari 2011 09:23

Fredrik Pettersson på White arkitekter AB har ritat "Rede i vassen", som det vinnande förslaget till utformningen av Naturum kallas. I går var han tillbaka i Kristianstad för att föreläsa om den tusen kvadratmeter stora byggnaden med utställnings-, k...

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Av Mikael Andersson - 15 januari 2011 09:22

Men fortfarande är det oklart vem som placerade en högpresterande, värdefull datorserver med flera hårddiskar i ett låst rum och kopplade in denna på högskolans nätverk. Som om det inte vore nog, vet högskolan inte var de ska göra av datorn. För hos ...

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Av Mikael Andersson - 15 januari 2011 09:21

Ringmärkning av fåglar har pågått under lång tid men det är fortfarande oklart vem som var först. Enligt legenden var en av pionjärerna en romersk soldat som under det andra puniska kriget på 200-talet f.Kr blev belägrad med sin garnison. Läget var k...

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